Even with the price challenges of many consumer-grade products, DFI was able to successfully assist customers in the European airport industries by providing excellent quality that is trusted by customers, high flexibility to cooperate with customers in launching derivative products quickly, and long-term supply that industrial computer manufacturers can provide to deploy thousands of digital signage quickly.
Industry: Airport Advertising Business
Application: Digital Signage
Solution: CS100-Q370 Derivative (DEV)
Digital signage that can provide lively content and has frequently updated information has been widely used in the transportation fields for many years. These fields include ferry ports, bus stations, railway stations, and airports that need updated flight information and boarding directions in real-time and have become an important marketing platform that advertisers can use to attract tourists. Its equipment availability and product durability directly affect service quality, advertising revenue, and passengers' travel experience.
A specific European system integrator of DFI has contracted thousands of airport digital signage. Due to the large number and the business opportunities arising from the Mini-ITX system, the motherboard has attracted competition from many manufacturers, and many proposals have been made. All are consumer-grade products. This system integrator initially preferred a customized ODM solution dedicated to this case due to the on-cost pressure and huge purchase volume. However, the system integrator abandoned this direction for the following reasons:
● Although this case looks enormous in the digital signage market, it has not reached the scale of consumer-grade motherboards. If the one-time research and development expenses, such as Non-Recurring Engineering (NRE), are amortized to all shipments, the average increase in price will still be expensive.
● This case is subjected to strict timing pressure. If the re-development is adopted, due to the delay of the development schedule, it will be forced to deliver immature first-version (EVT, Engineering Validation Test) samples for testing, and the system integrator will face a significant risk of failure.